Website design and user experience

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A firmly established fund with a new look

The Frjálsi Pension Fund was established in 1978 and is, at present, the largest private pension fund in Iceland.

We worked closely with the employees of the fund in preparing a requirements analysis and organising the new website. In conjunction with this work, we took part in creating a new look for the fund’s trademark in collaboration with the advertising agency Hvíta Húsið. The result was a particularly pleasant and refreshing website: dynamic, accessible and easy to use.

The programming of the website was handled by Advania.

Check out frjalsi.is

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